About OTV Cares

OTV Cares is the Corporate Social Responsibility (CSR) initiative of Odisha Television Network, designed to extend the organisation’s impact beyond media and into the heart of communities across Odisha. As a leading regional media house, OTV has always been deeply connected to the people of Odisha, telling their stories, highlighting their challenges, and celebrating their achievements. With OTV Cares, the network moves from reporting change to actively creating it—addressing pressing issues and fostering sustainable development at the grassroots level. At its core, OTV Cares embodies the belief that businesses have a duty to give back to the societies in which they operate. The initiative was conceived with the vision of enabling progress that touches lives meaningfully and leaves behind a legacy of empowerment and transformation. Guided by the principles of inclusion, compassion, and purpose-driven action, OTV Cares focuses on areas that directly impact the quality of life for communities across urban and rural Odisha.